- Increase awareness of the new NBA products being sold at Best Buy
- Drive purchases to the Best Buy E-commerce site
- Engage customers with an educational game designed to showcase the new products
- “Spin on the Rim Game!” Win prizes instantly. Deep link to the Best Buy e-page featuring the new products
- Increased awareness of new products achieved as well as educational format kept customer engagement strong
View the game: http://spinontherim.readysetpromo.com/game.html
