• Promote and increase awareness of the new A.O. Smith products.
• Drive new product sales.

Wholesaler Distributor Target Follow Up–Hot Products and Hot Pizza Sweepstakes
An email was sent to the sales associate database informing them of new A.O. Smith products. A survey was included & product serial number collection provided an entry into the new sweepstakes to win a $500 gas card & pizza parties at their location.

• Those that opened the email and then clicked through to the survey was 2-5 times the manufacturer industry norms.
• Actionable learning was obtained for brand building.
• Client was extremely satisfied with the results and that their building business objectives were met.