• -Increase donations to the annual charity giving drive among consumers in the U.S., Canada and the UK

Integrated campaign featuring a sweepstakes to win $10,000 and airfare to Israel. Messaging was consistent across multiple platforms including social (Facebook, Twitter), email marketing, print advertising and what’s more: Local chapters on campuses nationwide promoted the campaign, and were also competing for a local prize.

• Objectives met in terms of generating an increase in donations versus year ago
• Positive feedback obtained with high levels of engagement reported