• In order to engage wholesalers with hopes of creating increased brand advocacy, A.O. Smith understood the need to really know what is most important to them. What do they want to know about and how do they want to receive this information?

The “topic survey” was executed and data analyzed to produce a targeted communications plan based on that research.

• High level of participation was achieved with statistical reliable data obtained, analyzed and reported. Communications plan written with an abundance of valuable insights and actionable data used throughout.
• Research used in the plan to recommend the future direction of communications to build additional brand advocacy.