- Create excitement for the NBA after the lockout.
- Drive viewership of the NBA All-Star Event.
Mobile promotion that included various ways to enter a sweepstakes to win an All-Star trip including:
- Use of a QR displayed on printed collateral to enter at custom mobile site.
- Text All-Star to 44144 and enter a unique promo code to enter.
Promotion stimulated excitement among fans after the lock out.
