Planning, Research & Analysis – Act on Data
A. Planning
Communications plan development, testing and execution:
- Annual plan
- A/B testing to produce the strongest messages
Promotion plan development, testing and execution:
- Annual plan
- Single promotion
- Promotion brainstorming and idea generation (annual or individual initiative)
- Joint partner search, negotiation, agreement
B. Research
Promotion Optimization:
Answering questions such as:
- what type of promotions yield the greatest purchase interest among my prospects
- how much of an incentive is needed to motivate that purchase interest?
Survey Research & Reporting
- Qualitative Focus Groups
- Quantitative
C. Analysis
Competitive Analysis
Survey Analysis
E.g. Target group studies for best engagement strategies and tactics, preferred message delivery options, etc.